Raise Your Profile

- The PR Program for Subject Matter Experts to transform into industry Thought Leaders.

You have spent many years building your expertise and insights in your niche industry.

You have repeatedly proven that your solutions work.

If you find yourself saying,

“I want to raise my profile”

"I want to be Positioned as an industry Thought leader"

you have come to the right place.

We offer a Proven Public Relations program for domain experts like you to get interviews and features in the media to raise your profile and build your expert brand.

We have consistently been profiling experts in the media for the last 13 years.

Our Raise Your Profile program will help you in 5 ways…

  • identify your primary PR message

  • transform your message into a compelling story that resonates with your audience

  • develop talking points that will get your interviews with the media

  • develop and strengthen your unique opinion messages and get them published in the media

  • build a lifetime of media credentials to your name

We have gotten our clients extensive media presence from a wide range of industries

Human Resources - Law - Psychotherapy - Real Estate - Investment - Sustainable Development - Construction - Executive Coaching - Meditation - Digital Marketing - Wellness & Beauty - Logistics - Social Enterprise - Book Publisher - Industrial Cleaning - Engineering - Industrial Lighting - 3D Printing - and more…

Over our 13 years of service, we have gotten our clients in ALL major TV, radio, newspapers and magazines in Singapore.

You will get the same results like our past clients here…


You are just one step away from

building your presence and becoming a thought leader.


Having Dean as my PR strategist made my work look more professional and noted. He is so experienced and well-versed in media relations. He made me feel confident and comfortable for the TV and radio interviews. I am impressed with the way he secured exposures for me even though my area of specialty is quite difficult to understand. He came up with so many media pitches perfectly while maintaining the impact of the message.

I like his fuss-free way of walking me through the process and breaking down the enormous amount of content I had into critical messages in a way that will resonate with the audience.
If you feel you want to bring your expertise to the world, Dean is the right PR pro for you! As long as he says yes to your product or service, all you have to do is sit back and let Dean do his magic.

Thank you, Dean, for the whole experience!

Christine Wong,
Identity Trauma Practitioner

Is Raise Your Profile program for you?

If you say yes to any 4 of these statements, you are a perfect fit for the program.

  • You have been doing what you are doing for more than 5 years.

  • You know exactly who your target audiences are.

  • You consistently produce good results.

  • Your clients/customers say you are good at what you do.

  • You know you are good but you don’t quite know how to tell your story in a compelling way.

  • Your products/services are interesting and more effective than what is available in the market now.

  • You have a strong perspective or point of view about certain topic in your industry/domain.


PR is not new to me. I have always known how important it can be for businesses at different phases of its development. In the past, I have advised companies on engaging PR consultants.

Working with Dean on our 4-year anniversary symposium brought back memories of those occasions we talked to about PR agencies. The huge difference now is the relevance and authenticity Dean brought to the table.

I did not feel the dizzying “spin” that many PR campaigns are generally known for. He was precise in the questions he posed to me at the start and during the campaign leading up to the TV, radio and newspaper exposure I received as a result of his strategic consulting. He also repositioned us in a more impactful manner.

I have already started recommending Dean’s services to several business owners, and I am confident those who make that decision to engage him will benefit from the experience.”

Mervin Yeo
Founder of Introverts Network Asia


I worked with Dean Shams and he has shown professionalism and dedication throughout. 

He has always been honest with his work and I have enjoyed working with him. Dean has also taken time and effort to understand my business deeper and thus was able to produce really effective contents that articulate exactly what I have in mind.

Most of all, by working with Dean, I end up learning more about my own business from a branding perspective and what good PR can bring to my brands. The value of PR cannot be underestimated. Marketing is not just about throwing advertisements. 

I would most definitely recommend KinetiqBuzz to business owners that want to raise the profile of their brand.

Ms Yuyan Huang

Exclusive Distributor, Watchwerkz

Meet Dean

Dean Shams - founder, KinetiqBuzz

Dean Shams - founder, KinetiqBuzz

Dean Shams is a Public Relations strategist and founder of KinetiqBuzz. Since establishing KinetiqBuzz PR in 2005, he has built a strong a track record of getting extensive media exposure for every one of his clients. He has engineered PR campaign that went viral, receiving international media attention.

Dean also works with key executives and business owners in identifying their powerful brand messages and presenting them in a clear, concise and compelling manner to the media. He further trains these leaders on how to articulate themselves in challenging situations with confidence and flair while keeping their communications always on point.

Dean served on the executive council at Marketing Institute of Singapore (MIS) as the Honorary Secretary and spokesperson for the organisation for three terms. He is the author of Speak Smart, Make Your Mark and also a professional speaker.

He will be working with you directly on the Raise Your Profile program.



Fill up the form below and we will have a quick chat with you and give you all the details you need.

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