I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, “You Tube is for entertainment, not for real business”. I was speechless!

I wish he knew that even world leaders are using You Tube to get votes. World-class trainers and speakers are using it to promote their programmes. Chefs are using it to promote their recipes and books.

If you don’t know it yet, You Tube is becoming a major How To resource centre. I myself have gone onto the portal to check on how to do this and that, especially new exercise routine. Here’s a article on Straits Times to proof my point (Sunday 18 Jan).

If you are a consultant, then you need to seriously consider making a presence on You Tube. Here’s how you can do it in 3 easy steps…

1. Get a video recorder of some sort. It need not be super high quality

2. Record something you already know well but might be of interesting to somebody. Your video need not be polished, as long as it has good info. Keep it within 5 min. You might want to add your website link onto the video to encourage viewers to go to your site.

3. Upload, add the correct tags.

4. Sit back, feel proud of the work you’ve done, no matter how poor the quality of your video. You can improve it the next time around.

Many business owners hold back on doing this simply because they are waiting for a time when they can produce a high quality, polished, corporate video. The problem is, that time may never come. And what they dont understand is, the You Tube community dont care for high quality, polished, corporate video. They want reliable, interesting content. It needs to be authentic more than polished.

It is a good way (read low risk way) for your consumers to sample a little bit of you before they commit to a proper programme, product etc.

So what are you waiting for?