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	<title>* the Newsmaker &#187; Small Medium Business</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Reputation comes cheap at True Yoga</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga#comments</comments>
		<pubDate>Fri, 20 Feb 2009 11:00:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[True Yoga]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=263</guid>
		<description><![CDATA[Something must be awfully wrong in the True Group boardroom. Despite getting bad press last month for not relenting to a court ordered refund of (just) $2,500 on Jan 24, they were still strong headed and kept on at being bad! On Feb 13, the local newspapers reported on how customers are complaining about poor [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer' rel='bookmark' title='Permanent Link: AWARE t-shirt : an accidental PR coup for designer'>AWARE t-shirt : an accidental PR coup for designer</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/all-the-buzz-then-it-fizzles' rel='bookmark' title='Permanent Link: All the buzz&#8230;. then it fizzles'>All the buzz&#8230;. then it fizzles</a></li></ol>]]></description>
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		</item>
		<item>
		<title>Four points to a great marketing for 2009</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009#comments</comments>
		<pubDate>Fri, 23 Jan 2009 02:49:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=255</guid>
		<description><![CDATA[When I come across a good article, I love to share it. I got one yet again from Cision. Written by President of Eisen Marketing Group. He mentions very aptly that a good publicity and marketing plan involves not only a realistic plan but also a sustained committed action plan. This is where many business [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really' rel='bookmark' title='Permanent Link: Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?'>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/in-pr-you-have-to-think-beyond-yourself-and-your-brand' rel='bookmark' title='Permanent Link: In PR you have to think beyond yourself and your brand.'>In PR you have to think beyond yourself and your brand.</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/why-so-many-pr-practitioners-do-pr-badly' rel='bookmark' title='Permanent Link: Why So Many PR Practitioners Do PR Badly'>Why So Many PR Practitioners Do PR Badly</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube becoming a powerful PR tool</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:25:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=250</guid>
		<description><![CDATA[I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, &#8220;You Tube is for entertainment, not for real business&#8221;. I was speechless! I wish he knew that even world [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/bad-acting-spotted-at-lightboxes-around-town' rel='bookmark' title='Permanent Link: Bad acting spotted at lightboxes around town'>Bad acting spotted at lightboxes around town</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/why-so-many-pr-practitioners-do-pr-badly' rel='bookmark' title='Permanent Link: Why So Many PR Practitioners Do PR Badly'>Why So Many PR Practitioners Do PR Badly</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/sample-work-jewellery-publicity' rel='bookmark' title='Permanent Link: Sample Work: Jewellery publicity'>Sample Work: Jewellery publicity</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Bad News Effectively  &#8211; 5Cs to note</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:29:12 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputation Marketing]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=235</guid>
		<description><![CDATA[Communicating bad news to your employees and stakeholder is not only difficult but a nerve wrecking one. How you do it will affect you and your company&#8217;s reputation. Here&#8217;s an article that gives you tips on how to do it carefully and with empathy. It might be useful for those who have to make cut [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Lessons on Marketing for the Recession</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:09:32 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=227</guid>
		<description><![CDATA[Are you trying to find a way to beat the recession and boost your sales? I thought this article from B2B Marketing Confidential could give you something to think about as you revise your marketing plan (if you have one, that is *wink*). I believe that how good your business can be during these hard [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The persuasive power of “Low-Fat” Nutrition labels! It can make you fat</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat#comments</comments>
		<pubDate>Thu, 08 Jan 2009 03:22:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Low Fat label]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=169</guid>
		<description><![CDATA[I came across this an extract from Journal of Marketing Research website that caught my attention. It just validates what we have suspected all along. Eating &#8216;low-fat&#8217; labeled food product can actually make you fat! This is something food retailers might want to know:    In this era of increasing obesity and increasing threats of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Social Media? Here, in plain english&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:47:13 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=167</guid>
		<description><![CDATA[Related posts:Warning! Social Media Challenges AheadDoes The Rise of Social Media Let Everyone Become a PR Agent?3 Golden Rules For Hiring Social Media Candidates


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		</item>
		<item>
		<title>Tangs reaches out to consumers in Second Life</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:31:44 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand loyatly]]></category>
		<category><![CDATA[Brand recognition]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Tangs]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=158</guid>
		<description><![CDATA[Local retail store Tangs becomes the first retailer in Asia to set up a store in a virtual world Second Life, to be launched in March &#8217;09. This is amazing! A 76 year old retailer embracing Web 2.0 means that they are plugged into the changes in consumer habits. In Tangs virtual store visitor will be [...]


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		</item>
		<item>
		<title>Two PR Benefits of a Money Back Guarantee Policy</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee#comments</comments>
		<pubDate>Mon, 29 Dec 2008 06:47:18 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[Botak Jones]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=135</guid>
		<description><![CDATA[Came across this letter sent in to Straits Times (27 Dec) about Botak Jones, the restaurant that serves &#8216;damn good American food&#8217;. The letter reminds me once again how easy it really is to build an authentic business and in so doing win the admiration of our customers. What better way to build customer loyalty! [...]


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