It’s bad enough that Sarah Palin got so much flak for saying all the wrong things during the election campaign. It seems like she has yet to learn her lesson. In this interview, in an attempt to sound diplomatic she ends up winding her words into a tight noose. A walking PR disaster, indeed!

The questions were simple, yet with a convoluted explanation she makes herself look like she wants rape victims to bear their pregnancy just because being pro-life is better position to take… 

What can we learn from here:

1. First off, understand your position/angle and explore its weaknesses even before you go for the media interview. there is no position without flaw, so you might as well be prepared to admit it or have a defense for it instead of stumbling and looking foolish in front of the camera.

2. If you are caught off guard with a difficult question, pause to think. You don’t have to rattle off something just so that you have something to say. You are more likely come across as a sensible person by just admitting that the position you took does have its short comings.

3. Don’t rehearse your answers. Media usually will give the talking points before an interview. Prepare the points you will want to make for each issue/questions. Don’t ever memorize! You will only come across as very mechanical in the interview. Nobody likes to see a living robot.

4. You may not be as high profile as Palin, but saying all the wrong things because you can’t think on your feet will make you a disaster as big as Palin…

How do you know that what you said is really really silly? When others repeat it verbatim and it is actually funny.