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	<title>* the Newsmaker &#187; Reputation Management</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Don&#8217;t sell your reputation with your coupons</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:28:06 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=279</guid>
		<description><![CDATA[I came across this blog post by Elaine Fogel about gift coupon, or commonly known as vouchers in Singapore. She wrote: I was a gift card virgin &#8211; until recently. Now, I will not use them anymore. Number one &#8211; they aren&#8217;t worth the trouble. Number two &#8211; they aren&#8217;t worth their full face value. [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/what-consumers-need-a-humane-company' rel='bookmark' title='Permanent Link: What consumers need &#8211; A Humane company'>What consumers need &#8211; A Humane company</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga' rel='bookmark' title='Permanent Link: Reputation comes cheap at True Yoga'>Reputation comes cheap at True Yoga</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time your sales right and earn PR points for your shop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop#comments</comments>
		<pubDate>Thu, 09 Apr 2009 05:58:20 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Sales tip]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=274</guid>
		<description><![CDATA[I got this interesting piece of insight on customer behaviour from Marketing Profs. If you offer a sale, say 10% on a coffee maker, for a limited period. If a customer just missed the sale dateline and you wanted to be kind and extended the offer to her, there is a 87% chance that she [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again' rel='bookmark' title='Permanent Link: Botak Jones did it again'>Botak Jones did it again</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/smart-tips-for-newspaper-advertising-for-the-small-and-medium-businesses' rel='bookmark' title='Permanent Link: Smart Tips for Newspaper Advertising for the Small and Medium Businesses'>Smart Tips for Newspaper Advertising for the Small and Medium Businesses</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you' rel='bookmark' title='Permanent Link: Being Too Unique Can Kill You'>Being Too Unique Can Kill You</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reputation comes cheap at True Yoga</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga#comments</comments>
		<pubDate>Fri, 20 Feb 2009 11:00:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[True Yoga]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=263</guid>
		<description><![CDATA[Something must be awfully wrong in the True Group boardroom. Despite getting bad press last month for not relenting to a court ordered refund of (just) $2,500 on Jan 24, they were still strong headed and kept on at being bad! On Feb 13, the local newspapers reported on how customers are complaining about poor [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers' rel='bookmark' title='Permanent Link: Understanding the minds of the fast-changing consumers.'>Understanding the minds of the fast-changing consumers.</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee' rel='bookmark' title='Permanent Link: Two PR Benefits of a Money Back Guarantee Policy'>Two PR Benefits of a Money Back Guarantee Policy</a></li></ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>YouTube becoming a powerful PR tool</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:25:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=250</guid>
		<description><![CDATA[I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, &#8220;You Tube is for entertainment, not for real business&#8221;. I was speechless! I wish he knew that even world [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Bad News Effectively  &#8211; 5Cs to note</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:29:12 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputation Marketing]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=235</guid>
		<description><![CDATA[Communicating bad news to your employees and stakeholder is not only difficult but a nerve wrecking one. How you do it will affect you and your company&#8217;s reputation. Here&#8217;s an article that gives you tips on how to do it carefully and with empathy. It might be useful for those who have to make cut [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Lessons on Marketing for the Recession</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:09:32 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=227</guid>
		<description><![CDATA[Are you trying to find a way to beat the recession and boost your sales? I thought this article from B2B Marketing Confidential could give you something to think about as you revise your marketing plan (if you have one, that is *wink*). I believe that how good your business can be during these hard [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The persuasive power of “Low-Fat” Nutrition labels! It can make you fat</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat#comments</comments>
		<pubDate>Thu, 08 Jan 2009 03:22:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Low Fat label]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=169</guid>
		<description><![CDATA[I came across this an extract from Journal of Marketing Research website that caught my attention. It just validates what we have suspected all along. Eating &#8216;low-fat&#8217; labeled food product can actually make you fat! This is something food retailers might want to know:    In this era of increasing obesity and increasing threats of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Social Media? Here, in plain english&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:47:13 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=167</guid>
		<description><![CDATA[Related posts:Warning! Social Media Challenges AheadDoes The Rise of Social Media Let Everyone Become a PR Agent?3 Golden Rules For Hiring Social Media Candidates


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent' rel='bookmark' title='Permanent Link: Does The Rise of Social Media Let Everyone Become a PR Agent?'>Does The Rise of Social Media Let Everyone Become a PR Agent?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tangs reaches out to consumers in Second Life</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:31:44 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand loyatly]]></category>
		<category><![CDATA[Brand recognition]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Tangs]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=158</guid>
		<description><![CDATA[Local retail store Tangs becomes the first retailer in Asia to set up a store in a virtual world Second Life, to be launched in March &#8217;09. This is amazing! A 76 year old retailer embracing Web 2.0 means that they are plugged into the changes in consumer habits. In Tangs virtual store visitor will be [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons' rel='bookmark' title='Permanent Link: Don&#8217;t sell your reputation with your coupons'>Don&#8217;t sell your reputation with your coupons</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/smart-tips-for-newspaper-advertising-for-the-small-and-medium-businesses' rel='bookmark' title='Permanent Link: Smart Tips for Newspaper Advertising for the Small and Medium Businesses'>Smart Tips for Newspaper Advertising for the Small and Medium Businesses</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/dbs-bank-in-a-sticky-pr-situation' rel='bookmark' title='Permanent Link: DBS bank in a sticky PR situation'>DBS bank in a sticky PR situation</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two PR Benefits of a Money Back Guarantee Policy</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee#comments</comments>
		<pubDate>Mon, 29 Dec 2008 06:47:18 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[Botak Jones]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=135</guid>
		<description><![CDATA[Came across this letter sent in to Straits Times (27 Dec) about Botak Jones, the restaurant that serves &#8216;damn good American food&#8217;. The letter reminds me once again how easy it really is to build an authentic business and in so doing win the admiration of our customers. What better way to build customer loyalty! [...]


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