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	<title>* the Newsmaker &#187; PR</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
	<lastBuildDate>Wed, 23 Dec 2009 05:41:00 +0000</lastBuildDate>
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		<title>PR Books You Should Read For The Next Quarter</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:15:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=411</guid>
		<description><![CDATA[KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age &#8216;PR 2.0&#8242;, these books will surely bring all you need to know about public relations in the wired, rapid changing environment. Awesomely Simple: Essential Business Strategies for [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program' rel='bookmark' title='Permanent Link: The Art of Using Interns In Your Social Marketing Program'>The Art of Using Interns In Your Social Marketing Program</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/sample-work-book-publicity-for-invisible-trade-2' rel='bookmark' title='Permanent Link: Sample Work: Book Publicity for &#8216;Invisible Trade 2&#8242;'>Sample Work: Book Publicity for &#8216;Invisible Trade 2&#8242;</a></li></ol>]]></description>
		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Ways PR Can Be As Powerful As Trusted Peers</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:19:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=376</guid>
		<description><![CDATA[If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of &#8221;trusted peers&#8217; has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade.You might [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent' rel='bookmark' title='Permanent Link: Does The Rise of Social Media Let Everyone Become a PR Agent?'>Does The Rise of Social Media Let Everyone Become a PR Agent?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business' rel='bookmark' title='Permanent Link: Thought Leadership &#8211; The Concept That Will Propel Your Business'>Thought Leadership &#8211; The Concept That Will Propel Your Business</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t sell your reputation with your coupons</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:28:06 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=279</guid>
		<description><![CDATA[I came across this blog post by Elaine Fogel about gift coupon, or commonly known as vouchers in Singapore. She wrote: I was a gift card virgin &#8211; until recently. Now, I will not use them anymore. Number one &#8211; they aren&#8217;t worth the trouble. Number two &#8211; they aren&#8217;t worth their full face value. [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga' rel='bookmark' title='Permanent Link: Reputation comes cheap at True Yoga'>Reputation comes cheap at True Yoga</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life' rel='bookmark' title='Permanent Link: Tangs reaches out to consumers in Second Life'>Tangs reaches out to consumers in Second Life</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/what-consumers-need-a-humane-company' rel='bookmark' title='Permanent Link: What consumers need &#8211; A Humane company'>What consumers need &#8211; A Humane company</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four points to a great marketing for 2009</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009#comments</comments>
		<pubDate>Fri, 23 Jan 2009 02:49:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=255</guid>
		<description><![CDATA[When I come across a good article, I love to share it. I got one yet again from Cision. Written by President of Eisen Marketing Group. He mentions very aptly that a good publicity and marketing plan involves not only a realistic plan but also a sustained committed action plan. This is where many business [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube becoming a powerful PR tool</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:25:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=250</guid>
		<description><![CDATA[I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, &#8220;You Tube is for entertainment, not for real business&#8221;. I was speechless! I wish he knew that even world [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Bad News Effectively  &#8211; 5Cs to note</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:29:12 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputation Marketing]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=235</guid>
		<description><![CDATA[Communicating bad news to your employees and stakeholder is not only difficult but a nerve wrecking one. How you do it will affect you and your company&#8217;s reputation. Here&#8217;s an article that gives you tips on how to do it carefully and with empathy. It might be useful for those who have to make cut [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Lessons on Marketing for the Recession</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:09:32 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=227</guid>
		<description><![CDATA[Are you trying to find a way to beat the recession and boost your sales? I thought this article from B2B Marketing Confidential could give you something to think about as you revise your marketing plan (if you have one, that is *wink*). I believe that how good your business can be during these hard [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The persuasive power of “Low-Fat” Nutrition labels! It can make you fat</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat#comments</comments>
		<pubDate>Thu, 08 Jan 2009 03:22:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Low Fat label]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=169</guid>
		<description><![CDATA[I came across this an extract from Journal of Marketing Research website that caught my attention. It just validates what we have suspected all along. Eating &#8216;low-fat&#8217; labeled food product can actually make you fat! This is something food retailers might want to know:    In this era of increasing obesity and increasing threats of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Social Media? Here, in plain english&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:47:13 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=167</guid>
		<description><![CDATA[Related posts:Warning! Social Media Challenges AheadDoes The Rise of Social Media Let Everyone Become a PR Agent?3 Golden Rules For Hiring Social Media Candidates


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent' rel='bookmark' title='Permanent Link: Does The Rise of Social Media Let Everyone Become a PR Agent?'>Does The Rise of Social Media Let Everyone Become a PR Agent?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li></ol>]]></description>
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