Here is an excellent post that succinctly explains how PR works. It is an interview by Chris Winfield with Neil Patel on Quicksprout.com. You can learn a lot from it.

Here are the points you can learn:

• how to get a PR opportunity
• steps you should use take to get coverage
• How PR has help you brand yourself
• How you can brand yourself using traditional media
• PR is a long process, how to speed it up the process
• PR secrets that can increase your chances of getting covered

Jump to QuickSprout post here

Do you think personal branding is important? Pls comment