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	<title>* the Newsmaker &#187; older companies</title>
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		<title>Complacency killed the old company</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities#comments</comments>
		<pubDate>Wed, 12 Nov 2008 06:25:24 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[older companies]]></category>

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		<description><![CDATA[  The article reported: COMPLACENCY can set in with age and that appears to be happening with some of Singapore&#8217;s more venerable companies when it comes to keeping the brand polished. The warning signs surfaced when few firms were nominated for the Singapore Prestige Brand Awards (SPBA) in the heritage category &#8211; for companies that [...]


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