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	<title>* the Newsmaker &#187; Michelle Obama</title>
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		<title>Just-In-Time Marketing &#8211; is your marketing plan flexible enough for it?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/just-in-time-marketing-is-your-marketing-plan-flexible-enough-for-it</link>
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		<pubDate>Wed, 19 Nov 2008 10:02:32 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
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		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Just in time marketing]]></category>
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		<category><![CDATA[Michelle Obama]]></category>
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		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=54</guid>
		<description><![CDATA[I came across this article recently and it made me realise that while business must take pains to map out marketing plans over months or years, it is always a good idea to keep it a little flexible to allow your business to capitalise maximally on any unexpected opportunities available. If your brand unexpectedly got [...]


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