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	<title>* the Newsmaker &#187; Marketing</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really#comments</comments>
		<pubDate>Thu, 10 Nov 2011 04:45:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=509</guid>
		<description><![CDATA[Let’s face it, as a business owner or line manager, you are probably very knowledgeable about the technical aspects. But when it comes to marketing your brand, you tend to be a little confused with the different marketing disciplines and all the jargons. I have met business owners who think they are doing branding when all [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does' rel='bookmark' title='Permanent Link: You don&#8217;t own your brand, your customer does'>You don&#8217;t own your brand, your customer does</a></li></ol>]]></description>
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		</item>
		<item>
		<title>Being Too Unique Can Kill You</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you#comments</comments>
		<pubDate>Fri, 24 Jul 2009 10:43:50 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=317</guid>
		<description><![CDATA[You have heard it before: If you want to stand out, you have to do something unique. True, but not always. I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points: 1. Think before [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six steps to boosting the online profile of your brand</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/six-steps-to-boosting-the-online-profile-of-your-brand</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/six-steps-to-boosting-the-online-profile-of-your-brand#comments</comments>
		<pubDate>Mon, 08 Jun 2009 03:09:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=299</guid>
		<description><![CDATA[Received an EDM about Search Engine Marketing from Marketing Interactive Magazine. The intro gave a simple, straightforward steps to boosting your online profile (ie. PR). Allow me to shameless cut and paste here so that the knowledge can be shared: THE ISSUE There are myriad methods to help boost your presence and build your brand [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/just-in-time-marketing-is-your-marketing-plan-flexible-enough-for-it' rel='bookmark' title='Permanent Link: Just-In-Time Marketing &#8211; is your marketing plan flexible enough for it?'>Just-In-Time Marketing &#8211; is your marketing plan flexible enough for it?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers' rel='bookmark' title='Permanent Link: Understanding the minds of the fast-changing consumers.'>Understanding the minds of the fast-changing consumers.</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sample Work: Jewellery publicity</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/sample-work-jewellery-publicity</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/sample-work-jewellery-publicity#comments</comments>
		<pubDate>Tue, 31 Mar 2009 08:25:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Sample Work]]></category>
		<category><![CDATA[Jade]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=271</guid>
		<description><![CDATA[Client: Gold &#38; Silver Jewellery The idea: Gold &#38; Silver wanted publicity for their latest range of high-end jade jewellery pieces. The local jeweler had been around since 1940s but has not gotten any form of media coverage. They also wanted their brand to reach out to a wider consumer group. The challenge: The purpose [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four points to a great marketing for 2009</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009#comments</comments>
		<pubDate>Fri, 23 Jan 2009 02:49:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=255</guid>
		<description><![CDATA[When I come across a good article, I love to share it. I got one yet again from Cision. Written by President of Eisen Marketing Group. He mentions very aptly that a good publicity and marketing plan involves not only a realistic plan but also a sustained committed action plan. This is where many business [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really' rel='bookmark' title='Permanent Link: Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?'>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/in-pr-you-have-to-think-beyond-yourself-and-your-brand' rel='bookmark' title='Permanent Link: In PR you have to think beyond yourself and your brand.'>In PR you have to think beyond yourself and your brand.</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/why-so-many-pr-practitioners-do-pr-badly' rel='bookmark' title='Permanent Link: Why So Many PR Practitioners Do PR Badly'>Why So Many PR Practitioners Do PR Badly</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube becoming a powerful PR tool</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:25:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=250</guid>
		<description><![CDATA[I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, &#8220;You Tube is for entertainment, not for real business&#8221;. I was speechless! I wish he knew that even world [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Lessons on Marketing for the Recession</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-lessons-on-marketing-for-the-recession#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:09:32 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=227</guid>
		<description><![CDATA[Are you trying to find a way to beat the recession and boost your sales? I thought this article from B2B Marketing Confidential could give you something to think about as you revise your marketing plan (if you have one, that is *wink*). I believe that how good your business can be during these hard [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really' rel='bookmark' title='Permanent Link: Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?'>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/years-to-build-credibility-one-flight-to-tear-it-down' rel='bookmark' title='Permanent Link: Years to build credibility, one flight to tear it down'>Years to build credibility, one flight to tear it down</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009' rel='bookmark' title='Permanent Link: Four points to a great marketing for 2009'>Four points to a great marketing for 2009</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The persuasive power of “Low-Fat” Nutrition labels! It can make you fat</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat#comments</comments>
		<pubDate>Thu, 08 Jan 2009 03:22:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Low Fat label]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=169</guid>
		<description><![CDATA[I came across this an extract from Journal of Marketing Research website that caught my attention. It just validates what we have suspected all along. Eating &#8216;low-fat&#8217; labeled food product can actually make you fat! This is something food retailers might want to know:    In this era of increasing obesity and increasing threats of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Social Media? Here, in plain english&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/what-is-social-media-here-in-plain-english#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:47:13 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=167</guid>
		<description><![CDATA[Related posts:Warning! Social Media Challenges AheadDoes The Rise of Social Media Let Everyone Become a PR Agent?3 Golden Rules For Hiring Social Media Candidates


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent' rel='bookmark' title='Permanent Link: Does The Rise of Social Media Let Everyone Become a PR Agent?'>Does The Rise of Social Media Let Everyone Become a PR Agent?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li></ol>]]></description>
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