Thought leadership on a marketing blog? It may not sound relevant for your corporate blog but really, it’s more than what you can imagine. Thought leadership, as define by Wikipedia:

is a company or a person who person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.““person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.

The truth is, thought leadership is an art of being the “go to” person (business) for a particular area of interest. (more…)