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	<title>* the Newsmaker &#187; hype</title>
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		<title>All the buzz&#8230;. then it fizzles</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/all-the-buzz-then-it-fizzles</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/all-the-buzz-then-it-fizzles#comments</comments>
		<pubDate>Wed, 03 Dec 2008 11:05:58 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[publicity]]></category>
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		<category><![CDATA[Small Medium Business]]></category>

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		<description><![CDATA[Came across this blog post that nicely describes the danger of building up too much hype. Nokia build up so much hype about its N97 before it was launched that media and blogosphere was abuzz with speculations. Then it was released and&#8230;..duh! nothing new there! Here&#8217;s an excerpt: Everyone was guessing about Nokia’s big announcement. [...]


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