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	<title>* the Newsmaker &#187; HP</title>
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		<title>A winning brand goes straight to the heart</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart#comments</comments>
		<pubDate>Wed, 19 Nov 2008 10:30:08 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
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		<category><![CDATA[Small Medium Business]]></category>

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		<description><![CDATA[ST, 19 Nov, reported: ELECTRONICS giant Hewlett-Packard (HP) decided to go straight for the heart, to stand out in an industry constantly looking to outdo rivals with whiz-bang gadgetry and high-tech specifications.The company has marketed the personal computer as an extension of the individual &#8211; to make it more than a machine. &#8216;The connect that [...]


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