Oh dear there they go again. Some big shot creative persons in the ad industry comes up with an idea so ‘guerilla’. 

Apparently the latest ads of the upcoming programmes on FX Channel put up in bus stop lightboxes have been slapped with notice stickers issued by Department of Appropriate Behaviour… *roll eyes*

The programmes have violated some Decency Act that dangers the moral fabric our Singaporean society. (really?)

I get it, they are trying to create some kind of buzz marketing/guerilla marketing tactic. But really, when it is too polished, when it is too obvious, who’s paying attention. Not me. Just too much words on the notice for me to be bothered.

They have also taken full-page ad with the same public notices on the local papers like Today and Straits Times….oh dear, have they been too creative to realise that in Singapore, if a message is detrimental to society, the authorities will not even let it to print, much less have a public notice pasted on the ads!

The marketing director of NGC Network Asia (which owns the FX Channel) released a statement to Marketing Magazine: ”Having been notified that the public has been warned not to watch the channels comes as a surprise. This is a compliment I suppose as it proves that our campaign has worked so well to promote the edgy and provocative content in the channel, that people are stepping in to tell the public what they should or should not watch.”

My verdict: Bad acting all around.

But then again, the ad agency responsible will probably win an award for this. Who knows…