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	<title>* the Newsmaker &#187; copywriting</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>The worst MRT ad for 2009&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:32:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[publicity]]></category>

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		<description><![CDATA[Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore. When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don&#8217;t have to be a marketing genius to know that hardly [...]


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		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


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