Companies are starting to fill ‘new media’ or ‘social media’ positions in their company. However, they need to remember that social media technologies are secondary to meeting business and customer needs.

I have spoken to several people trying to hire ‘experts’ to develop strategies and manage their ongoing social programs for their brand as well as recruiters who said that they have a very hard time trying to hire the right candidates for the job. The common problem I realize in these conversations were: Candidates are wrongly positioning themselves. Therefore, I have put together 3 golden rules when it comes to hiring social media executives. (more…)