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	<title>* the Newsmaker &#187; branding</title>
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	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>You don&#8217;t own your brand, your customer does</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does#comments</comments>
		<pubDate>Mon, 16 Mar 2009 04:35:45 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=266</guid>
		<description><![CDATA[It is a common knowledge among big boys and the branding circle. Once your brand becomes popular and you have a loyal consumer base, you don&#8217;t own your brand anymore. After all the effort you have put into building a strong perception for your brand, it would be entrenched in the minds of your consumers, [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you' rel='bookmark' title='Permanent Link: Being Too Unique Can Kill You'>Being Too Unique Can Kill You</a></li></ol>]]></description>
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		<title>A winning brand goes straight to the heart</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart#comments</comments>
		<pubDate>Wed, 19 Nov 2008 10:30:08 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=63</guid>
		<description><![CDATA[ST, 19 Nov, reported: ELECTRONICS giant Hewlett-Packard (HP) decided to go straight for the heart, to stand out in an industry constantly looking to outdo rivals with whiz-bang gadgetry and high-tech specifications.The company has marketed the personal computer as an extension of the individual &#8211; to make it more than a machine. &#8216;The connect that [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/sample-work-jewellery-publicity' rel='bookmark' title='Permanent Link: Sample Work: Jewellery publicity'>Sample Work: Jewellery publicity</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons' rel='bookmark' title='Permanent Link: Don&#8217;t sell your reputation with your coupons'>Don&#8217;t sell your reputation with your coupons</a></li></ol>]]></description>
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		<title>Complacency killed the old company</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities#comments</comments>
		<pubDate>Wed, 12 Nov 2008 06:25:24 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[older companies]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=27</guid>
		<description><![CDATA[  The article reported: COMPLACENCY can set in with age and that appears to be happening with some of Singapore&#8217;s more venerable companies when it comes to keeping the brand polished. The warning signs surfaced when few firms were nominated for the Singapore Prestige Brand Awards (SPBA) in the heritage category &#8211; for companies that [...]


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