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	<title>* the Newsmaker &#187; branding</title>
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	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really#comments</comments>
		<pubDate>Thu, 10 Nov 2011 04:45:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=509</guid>
		<description><![CDATA[Let’s face it, as a business owner or line manager, you are probably very knowledgeable about the technical aspects. But when it comes to marketing your brand, you tend to be a little confused with the different marketing disciplines and all the jargons. I have met business owners who think they are doing branding when all [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does' rel='bookmark' title='Permanent Link: You don&#8217;t own your brand, your customer does'>You don&#8217;t own your brand, your customer does</a></li></ol>]]></description>
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		<title>Understanding the minds of the fast-changing consumers.</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers#comments</comments>
		<pubDate>Tue, 01 Mar 2011 03:58:52 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[polyvore]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[standard chartered]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=503</guid>
		<description><![CDATA[Right in the comfort of his working desk, 24-year-old Jason Khor was staring right through his laptop screen. On his Firefox web browser, he had several tabs opened, each on absolutely different websites he frequently visits. As he tried making a purchase for a T-shirt on the Asos website online, he came across a good [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities' rel='bookmark' title='Permanent Link: Complacency killed the old company'>Complacency killed the old company</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li></ol>]]></description>
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		<item>
		<title>You don&#8217;t own your brand, your customer does</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does#comments</comments>
		<pubDate>Mon, 16 Mar 2009 04:35:45 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=266</guid>
		<description><![CDATA[It is a common knowledge among big boys and the branding circle. Once your brand becomes popular and you have a loyal consumer base, you don&#8217;t own your brand anymore. After all the effort you have put into building a strong perception for your brand, it would be entrenched in the minds of your consumers, [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you' rel='bookmark' title='Permanent Link: Being Too Unique Can Kill You'>Being Too Unique Can Kill You</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li></ol>]]></description>
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		<title>A winning brand goes straight to the heart</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/a-winning-brand-goes-straight-to-the-heart#comments</comments>
		<pubDate>Wed, 19 Nov 2008 10:30:08 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=63</guid>
		<description><![CDATA[ST, 19 Nov, reported: ELECTRONICS giant Hewlett-Packard (HP) decided to go straight for the heart, to stand out in an industry constantly looking to outdo rivals with whiz-bang gadgetry and high-tech specifications.The company has marketed the personal computer as an extension of the individual &#8211; to make it more than a machine. &#8216;The connect that [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Complacency killed the old company</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities#comments</comments>
		<pubDate>Wed, 12 Nov 2008 06:25:24 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[older companies]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=27</guid>
		<description><![CDATA[  The article reported: COMPLACENCY can set in with age and that appears to be happening with some of Singapore&#8217;s more venerable companies when it comes to keeping the brand polished. The warning signs surfaced when few firms were nominated for the Singapore Prestige Brand Awards (SPBA) in the heritage category &#8211; for companies that [...]


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