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	<title>* the Newsmaker &#187; Botak Jones</title>
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	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Two PR Benefits of a Money Back Guarantee Policy</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee#comments</comments>
		<pubDate>Mon, 29 Dec 2008 06:47:18 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[Botak Jones]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=135</guid>
		<description><![CDATA[Came across this letter sent in to Straits Times (27 Dec) about Botak Jones, the restaurant that serves &#8216;damn good American food&#8217;. The letter reminds me once again how easy it really is to build an authentic business and in so doing win the admiration of our customers. What better way to build customer loyalty! [...]


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