Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore.

When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don’t have to be a marketing genius to know that hardly anyone will be so captivated by the artwork that he will stop read all the words plunked into one big paragraph and then smile and continue on his way into/out of the MRT station.

Seriously! (more…)