August 25th, 2009
Dean
Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore.
When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don’t have to be a marketing genius to know that hardly anyone will be so captivated by the artwork that he will stop read all the words plunked into one big paragraph and then smile and continue on his way into/out of the MRT station.
Seriously! Read the rest of this entry »
August 24th, 2009
Dean
If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of ”trusted peers’ has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade. Read the rest of this entry »
August 20th, 2009
Dean
Companies are starting to fill ‘new media’ or ‘social media’ positions in their company. However, they need to remember that social media technologies are secondary to meeting business and customer needs.
I have spoken to several people trying to hire ‘experts’ to develop strategies and manage their ongoing social programs for their brand as well as recruiters who said that they have a very hard time trying to hire the right candidates for the job. The common problem I realize in these conversations were: Candidates are wrongly positioning themselves. Therefore, I have put together 3 golden rules when it comes to hiring social media executives. Read the rest of this entry »
August 18th, 2009
Dean
In an age where cafes are trying very hard to build customer loyalty and get people to hang out at their outlets, one little cafe chain seems thinks that it is not really worth it.
Roderick, my colleague and I, met at Cafe Galilee @ Bedok Library yesterday for a discussion. We each bought drinks and sat down at a table. The discussion went on for about 2 hours plus. Then came along a staff and told us that we can’t sit for too long without ordering more food. Not to say that the drinks are really cheap coffee shop prices. I would understand it if there are limited space and we are actually preventing more customers from patronizing the cafe. But I looked around only to find many more empty tables (!).
Read the rest of this entry »
August 13th, 2009
Dean
I have just discovered an instructive lesson for marketers that comes from this study in Psychological Science (via Neuronarrative).
In the study, they found that showing a live example and getting people to relate to it doesn’t have much success when it comes to getting them to do something. Instead, providing someone with a narrative that they can follow, read and mentally envisage works better.
Read the rest of this entry »
August 5th, 2009
Dean
Developing a social media program is like building a house: You will need experts that understand the tools as well as leaders that craft it and interns can be a very important part of that team. With many companies dabbling in social technologies, it is easy to assume that social media is the domain of the young. While we talked to our customers, we are also hearing of more companies handing over their social media strategy to interns and in my opinion, I think that’s a bad idea. Using low cost interns can help get the program up to speed in house, but relying on them for strategic corporate communications is nd to be risky.
Read the rest of this entry »
July 30th, 2009
Dean
Social media is about getting your stakeholders fully engaged with your brand or marketing message and encouraging them to spread the word about the products. However, companies are starting to actively get their stakeholders to help come up with marketing campaigns. Introducing to you “Viralsourcing”.
Read the rest of this entry »
July 24th, 2009
Dean
You have heard it before: If you want to stand out, you have to do something unique. True, but not always.
I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points:
Read the rest of this entry »
July 21st, 2009
Dean
It has been proven once again that social media have the reach and power to launch new brands and create awareness. Newly opened Chinese restaurant Chinese Box recently jump into the social media bandwagon by launching it’s own Facebook page. Read the rest of this entry »
June 8th, 2009
Dean
Received an EDM about Search Engine Marketing from Marketing Interactive Magazine. The intro gave a simple, straightforward steps to boosting your online profile (ie. PR). Allow me to shameless cut and paste here so that the knowledge can be shared:
THE ISSUE
There are myriad methods to help boost your presence and build your brand via online search engines, but which is right for your business? When do you focus on optimising your site’s content, when is it more effective to engage paid or organic search, and how much should it really cost you? As the online battle for top rankings in search engines really starts to heat up, marketers need to be as informed and prepared as possible of their options in order to accomplish what’s really important: achieving greater lead generation and online conversions.
STOP STABBING IN THE DARK
1) Identify your issues – Key challenges marketers face maximising their online spend and ROI
2) Get the data you need - Enhance your knowledge of free product offerings
3) Know your audience – Understanding general search engine usage behavior
4) Be informed – New trends for managing your SEM campaign
5) Make more sales – How to optimize & convert your website traffic to real $$
6) Make it easier for your audience to find you – Incorporating offline-online integration into the marketing mix
RSS Feed
Loading ...