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	<title>* the Newsmaker</title>
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	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>In PR you have to think beyond yourself and your brand.</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//in-pr-you-have-to-think-beyond-yourself-and-your-brand</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//in-pr-you-have-to-think-beyond-yourself-and-your-brand#comments</comments>
		<pubDate>Fri, 02 Dec 2011 08:13:33 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[AIDS]]></category>
		<category><![CDATA[HIV]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=528</guid>
		<description><![CDATA[So many business owners are slow to explore the amplifying power of Public Relations can have on their brands. And when they are ready to start, most naturally want their products/services or themselves featured in the media. But soon the story angles run out and they are left wondering how else can they get coverage. [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips//how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips//dbs-bank-in-a-sticky-pr-situation' rel='bookmark' title='Permanent Link: DBS bank in a sticky PR situation'>DBS bank in a sticky PR situation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips//youtube-becoming-a-powerful-pr-tool' rel='bookmark' title='Permanent Link: YouTube becoming a powerful PR tool'>YouTube becoming a powerful PR tool</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really#comments</comments>
		<pubDate>Thu, 10 Nov 2011 04:45:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=509</guid>
		<description><![CDATA[Let’s face it, as a business owner or line manager, you are probably very knowledgeable about the technical aspects. But when it comes to marketing your brand, you tend to be a little confused with the different marketing disciplines and all the jargons. I have met business owners who think they are doing branding when all [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding the minds of the fast-changing consumers.</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//understanding-the-minds-of-the-fast-changing-consumers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//understanding-the-minds-of-the-fast-changing-consumers#comments</comments>
		<pubDate>Tue, 01 Mar 2011 03:58:52 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[polyvore]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[standard chartered]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=503</guid>
		<description><![CDATA[Right in the comfort of his working desk, 24-year-old Jason Khor was staring right through his laptop screen. On his Firefox web browser, he had several tabs opened, each on absolutely different websites he frequently visits. As he tried making a purchase for a T-shirt on the Asos website online, he came across a good [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Blog&#8217;s Community is One of Its Most Powerful Assets</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//your-blogs-community-is-one-of-its-most-powerful-assets</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//your-blogs-community-is-one-of-its-most-powerful-assets#comments</comments>
		<pubDate>Wed, 23 Dec 2009 05:41:00 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=499</guid>
		<description><![CDATA[The community that forms around your blog can make or break it, but luckily, YOU can influence that. Start by actively encouraging comments. It can be incredibly simple, and much of it can be automated with some freely available WordPress plugins. As valuable as your community is, you must do everything in your power to [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Botak Jones did it again</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//botak-jones-did-it-again</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//botak-jones-did-it-again#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:57:27 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=482</guid>
		<description><![CDATA[I was invited to Botak Jones&#8216; new lunch set menu food tasting session last Saturday (12 Dec 09). Didn&#8217;t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post. How does a Western food outlet situated at coffee shops get so much buzz when all [...]


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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Warning! Social Media Challenges Ahead</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//5-challenges-social-business-will-face</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//5-challenges-social-business-will-face#comments</comments>
		<pubDate>Tue, 27 Oct 2009 05:56:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=362</guid>
		<description><![CDATA[A recent survey by Proofpoint revealed that 8% of organizations in the US have fired their employees for their use of social media. One of the reasons for the firing was the sharing of sensitive information across multiple social networks. While the statistics isn&#8217;t surprising, it highlighted the upcoming challenges nearly every organization have to [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//something-is-missing-in-your-marketing</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//something-is-missing-in-your-marketing#comments</comments>
		<pubDate>Sat, 17 Oct 2009 08:34:28 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=467</guid>
		<description><![CDATA[Business owners know that no product or service can sell without marketing. But many focus too much of their marketing efforts on the product/service and forget that they need to also market their credibility and build relationship with their customers. Today, customers choose to do business with a brand not just because of quality of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thought Leadership &#8211; The Concept That Will Propel Your Business</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//thought-leadership-the-concept-that-will-propel-your-business</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//thought-leadership-the-concept-that-will-propel-your-business#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:00:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=377</guid>
		<description><![CDATA[Thought leadership on a marketing blog? It may not sound relevant for your corporate blog but really, it&#8217;s more than what you can imagine. Thought leadership, as define by Wikipedia: is a company or a person who person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote [...]


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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>PR Books You Should Read For The Next Quarter</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//pr-books-you-should-read-for-the-next-quarter</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//pr-books-you-should-read-for-the-next-quarter#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:15:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=411</guid>
		<description><![CDATA[KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age &#8216;PR 2.0&#8242;, these books will surely bring all you need to know about public relations in the wired, rapid changing environment. Awesomely Simple: Essential Business Strategies for [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does The Rise of Social Media Let Everyone Become a PR Agent?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//does-the-rise-of-social-media-let-everyone-become-a-pr-agent</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//does-the-rise-of-social-media-let-everyone-become-a-pr-agent#comments</comments>
		<pubDate>Wed, 16 Sep 2009 10:11:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=375</guid>
		<description><![CDATA[This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn&#8217;t. I believe public relations is more than just pitching to journalists. It consists also [...]


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