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	<title>* the Newsmaker</title>
	<atom:link href="http://www.kinetiqbuzz.com/publicity_tips/feed" rel="self" type="application/rss+xml" />
	<link>http://www.kinetiqbuzz.com/publicity_tips/</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
	<lastBuildDate>Fri, 05 Apr 2013 03:46:27 +0000</lastBuildDate>
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	<copyright>Copyright © by KinetiqBuzz PR, 2012 </copyright>
	<managingEditor>dean@kinetiqbuzz.com (Dean Shams)</managingEditor>
	<webMaster>dean@kinetiqbuzz.com (Dean Shams)</webMaster>
	<category>Business marketing</category>
	<ttl>1440</ttl>
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		<url>http://www.kinetiqbuzz.com/publicity_tips//wp-content/uploads/2012/11/Podcast-Image.jpg</url>
		<title>* the Newsmaker</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/</link>
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	<itunes:subtitle>A podcast mini series on essential PR, publicity and branding tips to get your business media savvy.</itunes:subtitle>
	<itunes:summary>PR &#38; publicity tips on building the visibility &#38; credibility for your business. Raise your brand profile.</itunes:summary>
	<itunes:keywords>PR, publicity, branding, marketing, entrepreneur, business, how, to, tips</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:category text="Business" />
	<itunes:author>Dean Shams</itunes:author>
	<itunes:owner>
		<itunes:name>Dean Shams</itunes:name>
		<itunes:email>dean@kinetiqbuzz.com</itunes:email>
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	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
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		<item>
		<title>Learn How To Launch Your Own Publicity Campaign</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//learn-how-to-launch-your-own-publicity-campaign</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//learn-how-to-launch-your-own-publicity-campaign#comments</comments>
		<pubDate>Fri, 05 Apr 2013 03:28:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=664</guid>
		<description><![CDATA[Raise your profile, boost your sales. Most business owners are aware that getting their product, services or even themselves featured in the media adds a great deal of credibility to their brand. When your brand has a high media profile, people will come to trust your brand more your marketing efforts will work better and your [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spread awareness..and forge an emotional attachment with your customers</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//spread-awareness-and-forge-an-emotional-attachment-with-your-customers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//spread-awareness-and-forge-an-emotional-attachment-with-your-customers#comments</comments>
		<pubDate>Fri, 12 Oct 2012 09:11:30 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[emotional attachment]]></category>
		<category><![CDATA[Fly Buy]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[gumball machine]]></category>
		<category><![CDATA[learning point]]></category>
		<category><![CDATA[lesson]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[spread awareness]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=645</guid>
		<description><![CDATA[Image from: imgday.com One of the best ways for you to let your publicity stunt succeed is to do something that can make people happy. Just like drinks giant Coca-Cola’s “open happiness” campaign, Fly Buy has managed to come up with a campaign that can delight its customers. Fly Buys is New Zealand’s largest loyalty [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capcom&#8217;s publicity stunt: A gruesome sucess</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//capcoms-publicity-stunt-a-gruesome-sucess</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//capcoms-publicity-stunt-a-gruesome-sucess#comments</comments>
		<pubDate>Thu, 11 Oct 2012 09:50:12 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[capcom]]></category>
		<category><![CDATA[human meat butcher]]></category>
		<category><![CDATA[limbless association]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publicity stunt]]></category>
		<category><![CDATA[resident evil]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[wesker and son]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=623</guid>
		<description><![CDATA[Picture from: fearnet.com Ever wandered around the market place looking for a prime cut of sirloin and then find yourself at the wrong side of the market, at a butcher store selling human meat? No? Well then here’s what happened to many unsuspecting grocery shoppers with Capcom’s latest publicity stunt to promote their launch of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One of the most viral videos of all time: How your company can do the same</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//one-of-the-most-viral-videos-of-all-time-how-your-company-can-do-the-same</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//one-of-the-most-viral-videos-of-all-time-how-your-company-can-do-the-same#comments</comments>
		<pubDate>Wed, 10 Oct 2012 09:28:25 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[Kony]]></category>
		<category><![CDATA[learning points]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[reach out to viewers]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=616</guid>
		<description><![CDATA[Many of you would no doubt have heard of the Kony 2012 video that went viral across all social media platforms early this year. In an unprecedented show of public interest, the video managed to reach more than 100 million views in 7 days, a truly amazing feat. The Kony 2012 video was conceived in [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 ways to retain your customer loyalty</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//3-things-to-take-note-of-to-retain-your-customer-loyalty</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//3-things-to-take-note-of-to-retain-your-customer-loyalty#comments</comments>
		<pubDate>Mon, 08 Oct 2012 09:58:44 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[deliver]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[long-term]]></category>
		<category><![CDATA[post sales service]]></category>
		<category><![CDATA[retain]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=601</guid>
		<description><![CDATA[Most companies recognize that retaining the loyalty of their customers is important. However many don’t do anything about it. What most people don’t realize, is that it is much cheaper to retain your current customers and get them to buy your products over and over again rather then to lose your current customers and have [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retain your customer&#8217;s trust even in times of crisis</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//retain-your-customers-trust-even-in-times-of-crisis</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//retain-your-customers-trust-even-in-times-of-crisis#comments</comments>
		<pubDate>Fri, 05 Oct 2012 10:18:33 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[cyanide lacing]]></category>
		<category><![CDATA[how they dealt with it]]></category>
		<category><![CDATA[johnson and johnson]]></category>
		<category><![CDATA[learn]]></category>
		<category><![CDATA[public opinion]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[tylenol]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=572</guid>
		<description><![CDATA[Almost every company out there has suffered a form of crisis at one point or another over the years. Depending on how big the crisis was, some companies have failed to deal with it timely and appropriately, resulting in disastrous effects while others have dealt with their problems so well, that they have turned the [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use social media to your viral advantage</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//use-social-media-to-your-viral-advantage</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//use-social-media-to-your-viral-advantage#comments</comments>
		<pubDate>Thu, 04 Oct 2012 10:18:35 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[video campaign]]></category>
		<category><![CDATA[viral campaign]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=563</guid>
		<description><![CDATA[Ever since the rise of the social media, companies everywhere has redefined the way they can interact with their customers. While some may call it invasive, others call it a more intimate connection forged between company and customer. Companies are setting up Twitter accounts, Facebook pages and countless blogs in an effort to bring the [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR – How it is better than traditional advertising</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//pr-%e2%80%93-how-it-is-better-than-traditional-advertising</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//pr-%e2%80%93-how-it-is-better-than-traditional-advertising#comments</comments>
		<pubDate>Wed, 03 Oct 2012 10:11:33 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[cheaper]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[difference]]></category>
		<category><![CDATA[economical]]></category>
		<category><![CDATA[exposure]]></category>
		<category><![CDATA[more value]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[traditional advertising]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=559</guid>
		<description><![CDATA[Many people are still unaware about the true benefits of Public Relations. Some think that it is simply customer service. Others feel that it is about engaging with the public. The common question that arises from this though, is whether the money spent on PR would be better placed if it were to be spent [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Things you should do to let your brand stand out</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//brand-new-stand</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//brand-new-stand#comments</comments>
		<pubDate>Tue, 02 Oct 2012 07:33:18 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[colours]]></category>
		<category><![CDATA[continuity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stand out]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=550</guid>
		<description><![CDATA[Among the entire arsenal of advertisements that have been plaguing the market, how will you position your company so that you will stand out from the crowd? How can you develop a brand that people will know of and speak about? How do you get people to associate products and merchandise with your brands? These [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common marketing mistakes companies make</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips//common-marketing-mistakes-companies-make</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips//common-marketing-mistakes-companies-make#comments</comments>
		<pubDate>Mon, 01 Oct 2012 10:25:33 +0000</pubDate>
		<dc:creator>Paperclip</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Common Mistakes]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Exaggerate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips//?p=541</guid>
		<description><![CDATA[Many Companies have the misconception that every time they write an article, or post an advertisement, it is precious (and limited) time they have with their customers and hence always use this time to sell their products or company image. What they don’t realize, is that by doing so, they are not only unappealing themselves [...]


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