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	<title>* the Newsmaker</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Your Blog&#8217;s Community is One of Its Most Powerful Assets</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/your-blogs-community-is-one-of-its-most-powerful-assets</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/your-blogs-community-is-one-of-its-most-powerful-assets#comments</comments>
		<pubDate>Wed, 23 Dec 2009 05:41:00 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=499</guid>
		<description><![CDATA[

The community that forms around your blog can make or break it, but luckily, YOU can influence that. Start by actively encouraging comments. It can be incredibly simple, and much of it can be automated with some freely available Wordpress plugins.
As valuable as your community is, you must do everything in your power to encourage [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Botak Jones did it again</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:57:27 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=482</guid>
		<description><![CDATA[
I was invited to Botak Jones&#8216; new lunch set menu food tasting session last Saturday (12 Dec 09). Didn&#8217;t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post.
How does a Western food outlet situated at coffee shops get so much buzz when all other [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Warning! Social Media Challenges Ahead</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face#comments</comments>
		<pubDate>Tue, 27 Oct 2009 05:56:03 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=362</guid>
		<description><![CDATA[
A recent survey by Proofpoint revealed that 8% of organizations in the US have fired their employees for their use of social media. One of the reasons for the firing was the sharing of sensitive information across multiple social networks. While the statistics isn&#8217;t surprising, it highlighted the upcoming challenges nearly every organization have to [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing#comments</comments>
		<pubDate>Sat, 17 Oct 2009 08:34:28 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=467</guid>
		<description><![CDATA[Business owners know that no product or service can sell without marketing.
But many focus too much of their marketing efforts on the product/service and forget that they need to also market their credibility and build relationship with their customers.
Today, customers choose to do business with a brand not just because of quality of the product/service. [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thought Leadership &#8211; The Concept That Will Propel Your Business</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:00:54 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=377</guid>
		<description><![CDATA[
Thought leadership on a marketing blog? It may not sound relevant for your corporate blog but really, it&#8217;s more than what you can imagine. Thought leadership, as define by Wikipedia:
is a company or a person who person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>PR Books You Should Read For The Next Quarter</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:15:40 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=411</guid>
		<description><![CDATA[
KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age &#8216;PR 2.0&#8242;, these books will surely bring all you need to know about public relations in the wired, rapid changing environment.
Awesomely Simple: Essential Business Strategies for Turning [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does The Rise of Social Media Let Everyone Become a PR Agent?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent#comments</comments>
		<pubDate>Wed, 16 Sep 2009 10:11:43 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=375</guid>
		<description><![CDATA[
This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn&#8217;t.
I believe public relations is more than just pitching to journalists. It consists also of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The worst MRT ad for 2009&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:32:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=390</guid>
		<description><![CDATA[
Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore.
When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don&#8217;t have to be a marketing genius to know that hardly anyone [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Ways PR Can Be As Powerful As Trusted Peers</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:19:41 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=376</guid>
		<description><![CDATA[
If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of &#8221;trusted peers&#8217; has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade.You might [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Golden Rules For Hiring Social Media Candidates</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates#comments</comments>
		<pubDate>Thu, 20 Aug 2009 07:08:10 +0000</pubDate>
		<dc:creator>Roderick</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[candidates]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=339</guid>
		<description><![CDATA[
Companies are starting to fill &#8216;new media&#8217; or &#8217;social media&#8217; positions in their company. However, they need to remember that social media technologies are secondary to meeting business and customer needs.
I have spoken to several people trying to hire &#8216;experts&#8217; to develop strategies and manage their ongoing social programs for their brand as well as [...]


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