Archive for the ‘Social Media’ Category

Does The Rise of Social Media Let Everyone Become a PR Agent?

September 16th, 2009 Dean

picture ource: http://hinchcliffe.org/

This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn’t.

I believe public relations is more than just pitching to journalists. It consists also of event organization, issue management, media training, strategic planning and internal communication. For KinetiqBuzz, we have broaden it further to include relationship building, community building, online issues management, personal branding and more.

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Posted in Opinions, Social Media Comments Off

10 Ways PR Can Be As Powerful As Trusted Peers

August 24th, 2009 Dean

press release

If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of ”trusted peers’ has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade. (more…)

Posted in Social Media, Tips and How-to Articles Tags: , , Comments Off

3 Golden Rules For Hiring Social Media Candidates

August 20th, 2009 Dean

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Companies are starting to fill ‘new media’ or ‘social media’ positions in their company. However, they need to remember that social media technologies are secondary to meeting business and customer needs.

I have spoken to several people trying to hire ‘experts’ to develop strategies and manage their ongoing social programs for their brand as well as recruiters who said that they have a very hard time trying to hire the right candidates for the job. The common problem I realize in these conversations were: Candidates are wrongly positioning themselves. Therefore, I have put together 3 golden rules when it comes to hiring social media executives. (more…)

Posted in Social Media Tags: , Comments Off

The Art of Using Interns In Your Social Marketing Program

August 5th, 2009 Dean

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Developing a social media program is like building a house: You will need experts that understand the tools as well as leaders that craft it and interns can be a very important part of that team. With many companies dabbling in social technologies, it is easy to assume that social media is the domain of the young. While we talked to our customers, we are also hearing of more companies handing over their social media strategy to interns and in my opinion, I think that’s a bad idea. Using low cost interns can help get the program up to speed in house, but relying on them for strategic corporate communications is nd to be risky.

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Posted in Just-In-Time lessons, Social Media Tags: , 1 Comment »

Get Your Stakeholders to Design and Distribute Your Products

July 30th, 2009 Dean

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Social media is about getting your stakeholders fully engaged with your brand or marketing message and encouraging them to spread the word about the products. However, companies are starting to actively get their stakeholders to help come up with marketing campaigns. Introducing to you “Viralsourcing”.

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Posted in Just-In-Time lessons, Social Media Comments Off

If Local Chinese Restaurant Can Gets 1,000 fans on Facebook in 3 Weeks, So Can You

July 21st, 2009 Dean

chinesebox

It has been proven once again that social media have the reach and power to launch new brands and create awareness. Newly opened Chinese restaurant Chinese Box recently jump into the social media bandwagon by launching it’s own Facebook page. (more…)

Posted in Social Media Tags: , 3 Comments »

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