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	<title>* the Newsmaker &#187; Just-In-Time lessons</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
	<lastBuildDate>Wed, 23 Dec 2009 05:41:00 +0000</lastBuildDate>
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		<title>Your Blog&#8217;s Community is One of Its Most Powerful Assets</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/your-blogs-community-is-one-of-its-most-powerful-assets</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/your-blogs-community-is-one-of-its-most-powerful-assets#comments</comments>
		<pubDate>Wed, 23 Dec 2009 05:41:00 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=499</guid>
		<description><![CDATA[The community that forms around your blog can make or break it, but luckily, YOU can influence that. Start by actively encouraging comments. It can be incredibly simple, and much of it can be automated with some freely available WordPress plugins. As valuable as your community is, you must do everything in your power to [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers' rel='bookmark' title='Permanent Link: 10 Ways PR Can Be As Powerful As Trusted Peers'>10 Ways PR Can Be As Powerful As Trusted Peers</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thought Leadership &#8211; The Concept That Will Propel Your Business</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:00:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=377</guid>
		<description><![CDATA[Thought leadership on a marketing blog? It may not sound relevant for your corporate blog but really, it&#8217;s more than what you can imagine. Thought leadership, as define by Wikipedia: is a company or a person who person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Art of Using Interns In Your Social Marketing Program</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program#comments</comments>
		<pubDate>Wed, 05 Aug 2009 05:16:35 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[interns]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=341</guid>
		<description><![CDATA[Developing a social media program is like building a house: You will need experts that understand the tools as well as leaders that craft it and interns can be a very important part of that team. With many companies dabbling in social technologies, it is easy to assume that social media is the domain of [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Your Stakeholders to Design and Distribute Your Products</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/get-your-stakeholders-to-design-dand-distribute-your-products</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/get-your-stakeholders-to-design-dand-distribute-your-products#comments</comments>
		<pubDate>Thu, 30 Jul 2009 04:38:34 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=328</guid>
		<description><![CDATA[Social media is about getting your stakeholders fully engaged with your brand or marketing message and encouraging them to spread the word about the products. However, companies are starting to actively get their stakeholders to help come up with marketing campaigns. Introducing to you &#8220;Viralsourcing&#8221;. What is &#8220;Viralsourcing&#8221;? Viralsourcing is a new way for marketers [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/get-your-stakeholders-to-design-dand-distribute-your-products/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Too Unique Can Kill You</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you#comments</comments>
		<pubDate>Fri, 24 Jul 2009 10:43:50 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=317</guid>
		<description><![CDATA[You have heard it before: If you want to stand out, you have to do something unique. True, but not always. I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points: 1. Think before [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWARE t-shirt : an accidental PR coup for designer</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer#comments</comments>
		<pubDate>Wed, 06 May 2009 16:26:35 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Sample Work]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[AWARE EOGM]]></category>
		<category><![CDATA[AWARE tshirt]]></category>
		<category><![CDATA[Bionic Creative]]></category>
		<category><![CDATA[Shut Up And Sit Down]]></category>
		<category><![CDATA[Vicki Lew]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=284</guid>
		<description><![CDATA[If you are a Singaporean, you probably would have been following the Aware saga (unless you are a totally apathetic citizen). On 4th &#38; 6th May, we had the story of a designer who came up with quirky slogan t-shirts taken from memorable and mostly infamous quotes from the AWARE EOGM. Vicki Lew, design director [...]


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		<wfw:commentRss>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time your sales right and earn PR points for your shop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop#comments</comments>
		<pubDate>Thu, 09 Apr 2009 05:58:20 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Sales tip]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=274</guid>
		<description><![CDATA[I got this interesting piece of insight on customer behaviour from Marketing Profs. If you offer a sale, say 10% on a coffee maker, for a limited period. If a customer just missed the sale dateline and you wanted to be kind and extended the offer to her, there is a 87% chance that she [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tangs reaches out to consumers in Second Life</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/tangs-reaches-out-to-consumers-in-second-life#comments</comments>
		<pubDate>Fri, 02 Jan 2009 04:31:44 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand loyatly]]></category>
		<category><![CDATA[Brand recognition]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Tangs]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=158</guid>
		<description><![CDATA[Local retail store Tangs becomes the first retailer in Asia to set up a store in a virtual world Second Life, to be launched in March &#8217;09. This is amazing! A 76 year old retailer embracing Web 2.0 means that they are plugged into the changes in consumer habits. In Tangs virtual store visitor will be [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two PR Benefits of a Money Back Guarantee Policy</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee#comments</comments>
		<pubDate>Mon, 29 Dec 2008 06:47:18 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[Botak Jones]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=135</guid>
		<description><![CDATA[Came across this letter sent in to Straits Times (27 Dec) about Botak Jones, the restaurant that serves &#8216;damn good American food&#8217;. The letter reminds me once again how easy it really is to build an authentic business and in so doing win the admiration of our customers. What better way to build customer loyalty! [...]


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