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	<title>* the Newsmaker &#187; Opinions</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Botak Jones did it again</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:57:27 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=482</guid>
		<description><![CDATA[I was invited to Botak Jones&#8216; new lunch set menu food tasting session last Saturday (12 Dec 09). Didn&#8217;t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post. How does a Western food outlet situated at coffee shops get so much buzz when all [...]


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		<slash:comments>0</slash:comments>
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		<title>Does The Rise of Social Media Let Everyone Become a PR Agent?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent#comments</comments>
		<pubDate>Wed, 16 Sep 2009 10:11:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=375</guid>
		<description><![CDATA[This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn&#8217;t. I believe public relations is more than just pitching to journalists. It consists also [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program' rel='bookmark' title='Permanent Link: The Art of Using Interns In Your Social Marketing Program'>The Art of Using Interns In Your Social Marketing Program</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The worst MRT ad for 2009&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:32:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=390</guid>
		<description><![CDATA[Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore. When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don&#8217;t have to be a marketing genius to know that hardly [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/bad-acting-spotted-at-lightboxes-around-town' rel='bookmark' title='Permanent Link: Bad acting spotted at lightboxes around town'>Bad acting spotted at lightboxes around town</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/study-narrative-words-does-better-than-shocking-ads' rel='bookmark' title='Permanent Link: Study: Narrative Words Does Better Than Shocking Ads'>Study: Narrative Words Does Better Than Shocking Ads</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/smart-tips-for-newspaper-advertising-for-the-small-and-medium-businesses' rel='bookmark' title='Permanent Link: Smart Tips for Newspaper Advertising for the Small and Medium Businesses'>Smart Tips for Newspaper Advertising for the Small and Medium Businesses</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Local Cafe found to be myopic</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/local-cafe-found-to-be-myopic</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/local-cafe-found-to-be-myopic#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:41:24 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=364</guid>
		<description><![CDATA[In an age where cafes are trying very hard to build customer loyalty and get people to hang out at their outlets, one little cafe chain seems thinks that it is not really worth it. Roderick, my colleague and I, met at Cafe Galilee @ Bedok Library yesterday for a discussion. We each bought drinks [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reputation comes cheap at True Yoga</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/reputation-comes-cheap-at-true-yoga#comments</comments>
		<pubDate>Fri, 20 Feb 2009 11:00:43 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[True Yoga]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=263</guid>
		<description><![CDATA[Something must be awfully wrong in the True Group boardroom. Despite getting bad press last month for not relenting to a court ordered refund of (just) $2,500 on Jan 24, they were still strong headed and kept on at being bad! On Feb 13, the local newspapers reported on how customers are complaining about poor [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The persuasive power of “Low-Fat” Nutrition labels! It can make you fat</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/watch-the-%e2%80%9clow-fat%e2%80%9d-nutrition-labels-it-can-make-you-fat#comments</comments>
		<pubDate>Thu, 08 Jan 2009 03:22:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Low Fat label]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=169</guid>
		<description><![CDATA[I came across this an extract from Journal of Marketing Research website that caught my attention. It just validates what we have suspected all along. Eating &#8216;low-fat&#8217; labeled food product can actually make you fat! This is something food retailers might want to know:    In this era of increasing obesity and increasing threats of [...]


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		<slash:comments>0</slash:comments>
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		<title>Bad acting spotted at lightboxes around town</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/bad-acting-spotted-at-lightboxes-around-town</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/bad-acting-spotted-at-lightboxes-around-town#comments</comments>
		<pubDate>Tue, 04 Nov 2008 10:39:08 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=20</guid>
		<description><![CDATA[  Oh dear there they go again. Some big shot creative persons in the ad industry comes up with an idea so &#8216;guerilla&#8217;.    Apparently the latest ads of the upcoming programmes on FX Channel put up in bus stop lightboxes have been slapped with notice stickers issued by Department of Appropriate Behaviour&#8230; *roll eyes* [...]


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		<slash:comments>2</slash:comments>
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		<item>
		<title>Should Religion Market Its Image?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/should-religion-market-its-image</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/should-religion-market-its-image#comments</comments>
		<pubDate>Sun, 02 Nov 2008 11:58:45 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_news_opinions/?p=11</guid>
		<description><![CDATA[As reported in Straits Times, (22/07/08) “All 69 mosques have joined hands for an event that community leaders hope will come to signify what the Muslim community stands for.” It was nice to know that after the trashing Islam took worldwide since the 911 incident the Muslim community in Singapore is slowly and steadily making [...]


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		<slash:comments>0</slash:comments>
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