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	<title>* the Newsmaker &#187; General</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>In PR you have to think beyond yourself and your brand.</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/in-pr-you-have-to-think-beyond-yourself-and-your-brand</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/in-pr-you-have-to-think-beyond-yourself-and-your-brand#comments</comments>
		<pubDate>Fri, 02 Dec 2011 08:13:33 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[AIDS]]></category>
		<category><![CDATA[HIV]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=528</guid>
		<description><![CDATA[So many business owners are slow to explore the amplifying power of Public Relations can have on their brands. And when they are ready to start, most naturally want their products/services or themselves featured in the media. But soon the story angles run out and they are left wondering how else can they get coverage. [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how-to-use-pr-to-brand-yourself' rel='bookmark' title='Permanent Link: How to use PR to Brand Yourself'>How to use PR to Brand Yourself</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/dbs-bank-in-a-sticky-pr-situation' rel='bookmark' title='Permanent Link: DBS bank in a sticky PR situation'>DBS bank in a sticky PR situation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool' rel='bookmark' title='Permanent Link: YouTube becoming a powerful PR tool'>YouTube becoming a powerful PR tool</a></li></ol>]]></description>
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		</item>
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		<title>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really#comments</comments>
		<pubDate>Thu, 10 Nov 2011 04:45:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=509</guid>
		<description><![CDATA[Let’s face it, as a business owner or line manager, you are probably very knowledgeable about the technical aspects. But when it comes to marketing your brand, you tend to be a little confused with the different marketing disciplines and all the jargons. I have met business owners who think they are doing branding when all [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does' rel='bookmark' title='Permanent Link: You don&#8217;t own your brand, your customer does'>You don&#8217;t own your brand, your customer does</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Botak Jones did it again</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:57:27 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=482</guid>
		<description><![CDATA[I was invited to Botak Jones&#8216; new lunch set menu food tasting session last Saturday (12 Dec 09). Didn&#8217;t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post. How does a Western food outlet situated at coffee shops get so much buzz when all [...]


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		<slash:comments>0</slash:comments>
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		<title>Warning! Social Media Challenges Ahead</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face#comments</comments>
		<pubDate>Tue, 27 Oct 2009 05:56:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=362</guid>
		<description><![CDATA[A recent survey by Proofpoint revealed that 8% of organizations in the US have fired their employees for their use of social media. One of the reasons for the firing was the sharing of sensitive information across multiple social networks. While the statistics isn&#8217;t surprising, it highlighted the upcoming challenges nearly every organization have to [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing#comments</comments>
		<pubDate>Sat, 17 Oct 2009 08:34:28 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=467</guid>
		<description><![CDATA[Business owners know that no product or service can sell without marketing. But many focus too much of their marketing efforts on the product/service and forget that they need to also market their credibility and build relationship with their customers. Today, customers choose to do business with a brand not just because of quality of [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Books You Should Read For The Next Quarter</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:15:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=411</guid>
		<description><![CDATA[KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age &#8216;PR 2.0&#8242;, these books will surely bring all you need to know about public relations in the wired, rapid changing environment. Awesomely Simple: Essential Business Strategies for [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The worst MRT ad for 2009&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:32:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=390</guid>
		<description><![CDATA[Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore. When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don&#8217;t have to be a marketing genius to know that hardly [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Study: Narrative Words Does Better Than Shocking Ads</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/study-narrative-words-does-better-than-shocking-ads</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/study-narrative-words-does-better-than-shocking-ads#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:22:15 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=337</guid>
		<description><![CDATA[I have just discovered an  instructive lesson for marketers that comes from this study in Psychological Science (via Neuronarrative). In the study, they found that showing a live example and getting people to relate to it doesn&#8217;t have much success when it comes to getting them to do something. Instead, providing someone with a narrative [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Too Unique Can Kill You</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you#comments</comments>
		<pubDate>Fri, 24 Jul 2009 10:43:50 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=317</guid>
		<description><![CDATA[You have heard it before: If you want to stand out, you have to do something unique. True, but not always. I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points: 1. Think before [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWARE t-shirt : an accidental PR coup for designer</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer#comments</comments>
		<pubDate>Wed, 06 May 2009 16:26:35 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[AWARE EOGM]]></category>
		<category><![CDATA[AWARE tshirt]]></category>
		<category><![CDATA[Bionic Creative]]></category>
		<category><![CDATA[Shut Up And Sit Down]]></category>
		<category><![CDATA[Vicki Lew]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=284</guid>
		<description><![CDATA[If you are a Singaporean, you probably would have been following the Aware saga (unless you are a totally apathetic citizen). On 4th &#38; 6th May, we had the story of a designer who came up with quirky slogan t-shirts taken from memorable and mostly infamous quotes from the AWARE EOGM. Vicki Lew, design director [...]


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		<slash:comments>1</slash:comments>
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