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	<title>* the Newsmaker &#187; General</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Botak Jones did it again</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/botak-jones-did-it-again#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:57:27 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=482</guid>
		<description><![CDATA[I was invited to Botak Jones&#8216; new lunch set menu food tasting session last Saturday (12 Dec 09). Didn&#8217;t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post. How does a Western food outlet situated at coffee shops get so much buzz when all [...]


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		<slash:comments>0</slash:comments>
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		<title>Warning! Social Media Challenges Ahead</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face#comments</comments>
		<pubDate>Tue, 27 Oct 2009 05:56:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=362</guid>
		<description><![CDATA[A recent survey by Proofpoint revealed that 8% of organizations in the US have fired their employees for their use of social media. One of the reasons for the firing was the sharing of sensitive information across multiple social networks. While the statistics isn&#8217;t surprising, it highlighted the upcoming challenges nearly every organization have to [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing#comments</comments>
		<pubDate>Sat, 17 Oct 2009 08:34:28 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=467</guid>
		<description><![CDATA[Business owners know that no product or service can sell without marketing. But many focus too much of their marketing efforts on the product/service and forget that they need to also market their credibility and build relationship with their customers. Today, customers choose to do business with a brand not just because of quality of [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/two-benefits-of-money-back-guarantee' rel='bookmark' title='Permanent Link: Two PR Benefits of a Money Back Guarantee Policy'>Two PR Benefits of a Money Back Guarantee Policy</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities' rel='bookmark' title='Permanent Link: Complacency killed the old company'>Complacency killed the old company</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/do-you-really-need-a-pr-professional' rel='bookmark' title='Permanent Link: Do you really need a PR professional?'>Do you really need a PR professional?</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Books You Should Read For The Next Quarter</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/pr-books-you-should-read-for-the-next-quarter#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:15:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=411</guid>
		<description><![CDATA[KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age &#8216;PR 2.0&#8242;, these books will surely bring all you need to know about public relations in the wired, rapid changing environment. Awesomely Simple: Essential Business Strategies for [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/the-art-of-using-interns-in-your-social-marketing-program' rel='bookmark' title='Permanent Link: The Art of Using Interns In Your Social Marketing Program'>The Art of Using Interns In Your Social Marketing Program</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/3-golden-rules-for-hiring-social-media-candidates' rel='bookmark' title='Permanent Link: 3 Golden Rules For Hiring Social Media Candidates'>3 Golden Rules For Hiring Social Media Candidates</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/sample-work-book-publicity-for-invisible-trade-2' rel='bookmark' title='Permanent Link: Sample Work: Book Publicity for &#8216;Invisible Trade 2&#8242;'>Sample Work: Book Publicity for &#8216;Invisible Trade 2&#8242;</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The worst MRT ad for 2009&#8230;</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/the-worst-mrt-ad-for-2009#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:32:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=390</guid>
		<description><![CDATA[Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore. When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don&#8217;t have to be a marketing genius to know that hardly [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Study: Narrative Words Does Better Than Shocking Ads</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/study-narrative-words-does-better-than-shocking-ads</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/study-narrative-words-does-better-than-shocking-ads#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:22:15 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=337</guid>
		<description><![CDATA[I have just discovered an  instructive lesson for marketers that comes from this study in Psychological Science (via Neuronarrative). In the study, they found that showing a live example and getting people to relate to it doesn&#8217;t have much success when it comes to getting them to do something. Instead, providing someone with a narrative [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Too Unique Can Kill You</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/being-too-unique-can-kill-you#comments</comments>
		<pubDate>Fri, 24 Jul 2009 10:43:50 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=317</guid>
		<description><![CDATA[You have heard it before: If you want to stand out, you have to do something unique. True, but not always. I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points: 1. Think before [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time your sales right and earn PR points for your shop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop#comments</comments>
		<pubDate>Thu, 09 Apr 2009 05:58:20 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Sales tip]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=274</guid>
		<description><![CDATA[I got this interesting piece of insight on customer behaviour from Marketing Profs. If you offer a sale, say 10% on a coffee maker, for a limited period. If a customer just missed the sale dateline and you wanted to be kind and extended the offer to her, there is a 87% chance that she [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You don&#8217;t own your brand, your customer does</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does#comments</comments>
		<pubDate>Mon, 16 Mar 2009 04:35:45 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=266</guid>
		<description><![CDATA[It is a common knowledge among big boys and the branding circle. Once your brand becomes popular and you have a loyal consumer base, you don&#8217;t own your brand anymore. After all the effort you have put into building a strong perception for your brand, it would be entrenched in the minds of your consumers, [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you talking nonsense? Stop the corporate babble</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/are-you-talking-nonsense-stop-the-corporate-babble#comments</comments>
		<pubDate>Wed, 11 Feb 2009 08:43:59 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=259</guid>
		<description><![CDATA[Time and again I come across corporate profiles written in a language that don&#8217;t seem to be English at all. They are so full of jargons and adjectives weaved into one tight nothing! I keep reading a lot of words which has no meaning to me.  Here is a fine example of &#8216;talking&#8217; a lot [...]


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		<slash:comments>0</slash:comments>
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