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	<title>* the Newsmaker &#187; Tips and How-to Articles</title>
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	<link>http://www.kinetiqbuzz.com/publicity_tips</link>
	<description>all the buzz and fuss about publicity &#124; Tips on building visibility &#38; credibility for business owners and consultants</description>
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		<title>Marketing, Public Relations, Advertising, Branding…what&#8217;s the difference anyway?</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/marketing-public-relations-advertising-branding%e2%80%a6what-do-they-all-mean-really#comments</comments>
		<pubDate>Thu, 10 Nov 2011 04:45:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=509</guid>
		<description><![CDATA[Let’s face it, as a business owner or line manager, you are probably very knowledgeable about the technical aspects. But when it comes to marketing your brand, you tend to be a little confused with the different marketing disciplines and all the jargons. I have met business owners who think they are doing branding when all [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/you-dont-own-your-brand-your-customer-does' rel='bookmark' title='Permanent Link: You don&#8217;t own your brand, your customer does'>You don&#8217;t own your brand, your customer does</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding the minds of the fast-changing consumers.</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/understanding-the-minds-of-the-fast-changing-consumers#comments</comments>
		<pubDate>Tue, 01 Mar 2011 03:58:52 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[polyvore]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[standard chartered]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=503</guid>
		<description><![CDATA[Right in the comfort of his working desk, 24-year-old Jason Khor was staring right through his laptop screen. On his Firefox web browser, he had several tabs opened, each on absolutely different websites he frequently visits. As he tried making a purchase for a T-shirt on the Asos website online, he came across a good [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/older-companies-need-to-wake-up-to-new-realities' rel='bookmark' title='Permanent Link: Complacency killed the old company'>Complacency killed the old company</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/how%e2%80%99s-your-reputation' rel='bookmark' title='Permanent Link: How’s Your Reputation'>How’s Your Reputation</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/something-is-missing-in-your-marketing' rel='bookmark' title='Permanent Link: &#8216;Something is Missing in Your Marketing&#8217; FREE Workshop'>&#8216;Something is Missing in Your Marketing&#8217; FREE Workshop</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Ways PR Can Be As Powerful As Trusted Peers</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/10-ways-pr-can-be-as-powerful-as-trusted-peers#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:19:41 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=376</guid>
		<description><![CDATA[If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of &#8221;trusted peers&#8217; has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade.You might [...]


Related posts:<ol><li><a href='http://www.kinetiqbuzz.com/publicity_tips/5-challenges-social-business-will-face' rel='bookmark' title='Permanent Link: Warning! Social Media Challenges Ahead'>Warning! Social Media Challenges Ahead</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/does-the-rise-of-social-media-let-everyone-become-a-pr-agent' rel='bookmark' title='Permanent Link: Does The Rise of Social Media Let Everyone Become a PR Agent?'>Does The Rise of Social Media Let Everyone Become a PR Agent?</a></li><li><a href='http://www.kinetiqbuzz.com/publicity_tips/thought-leadership-the-concept-that-will-propel-your-business' rel='bookmark' title='Permanent Link: Thought Leadership &#8211; The Concept That Will Propel Your Business'>Thought Leadership &#8211; The Concept That Will Propel Your Business</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six steps to boosting the online profile of your brand</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/six-steps-to-boosting-the-online-profile-of-your-brand</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/six-steps-to-boosting-the-online-profile-of-your-brand#comments</comments>
		<pubDate>Mon, 08 Jun 2009 03:09:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=299</guid>
		<description><![CDATA[Received an EDM about Search Engine Marketing from Marketing Interactive Magazine. The intro gave a simple, straightforward steps to boosting your online profile (ie. PR). Allow me to shameless cut and paste here so that the knowledge can be shared: THE ISSUE There are myriad methods to help boost your presence and build your brand [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWARE t-shirt : an accidental PR coup for designer</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/aware-t-shirt-an-accidental-pr-coup-for-designer#comments</comments>
		<pubDate>Wed, 06 May 2009 16:26:35 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[AWARE EOGM]]></category>
		<category><![CDATA[AWARE tshirt]]></category>
		<category><![CDATA[Bionic Creative]]></category>
		<category><![CDATA[Shut Up And Sit Down]]></category>
		<category><![CDATA[Vicki Lew]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=284</guid>
		<description><![CDATA[If you are a Singaporean, you probably would have been following the Aware saga (unless you are a totally apathetic citizen). On 4th &#38; 6th May, we had the story of a designer who came up with quirky slogan t-shirts taken from memorable and mostly infamous quotes from the AWARE EOGM. Vicki Lew, design director [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t sell your reputation with your coupons</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/dont-sell-your-reputation-with-your-coupons#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:28:06 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Authentic business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=279</guid>
		<description><![CDATA[I came across this blog post by Elaine Fogel about gift coupon, or commonly known as vouchers in Singapore. She wrote: I was a gift card virgin &#8211; until recently. Now, I will not use them anymore. Number one &#8211; they aren&#8217;t worth the trouble. Number two &#8211; they aren&#8217;t worth their full face value. [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time your sales right and earn PR points for your shop</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/time-your-sales-right-and-earn-pr-points-for-your-shop#comments</comments>
		<pubDate>Thu, 09 Apr 2009 05:58:20 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Just-In-Time lessons]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Sales tip]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=274</guid>
		<description><![CDATA[I got this interesting piece of insight on customer behaviour from Marketing Profs. If you offer a sale, say 10% on a coffee maker, for a limited period. If a customer just missed the sale dateline and you wanted to be kind and extended the offer to her, there is a 87% chance that she [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four points to a great marketing for 2009</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/four-points-to-a-great-marketing-for-2009#comments</comments>
		<pubDate>Fri, 23 Jan 2009 02:49:03 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=255</guid>
		<description><![CDATA[When I come across a good article, I love to share it. I got one yet again from Cision. Written by President of Eisen Marketing Group. He mentions very aptly that a good publicity and marketing plan involves not only a realistic plan but also a sustained committed action plan. This is where many business [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube becoming a powerful PR tool</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/youtube-becoming-a-powerful-pr-tool#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:25:17 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Small Medium Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=250</guid>
		<description><![CDATA[I was having a discussion with one of my client, a learning programmes business owner. I told him he neededto record a video of his best classes and upload it to YouTube. And his response was, &#8220;You Tube is for entertainment, not for real business&#8221;. I was speechless! I wish he knew that even world [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Bad News Effectively  &#8211; 5Cs to note</title>
		<link>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively</link>
		<comments>http://www.kinetiqbuzz.com/publicity_tips/communicating-bad-news-effectively#comments</comments>
		<pubDate>Fri, 09 Jan 2009 09:29:12 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Tips and How-to Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[reputation Marketing]]></category>
		<category><![CDATA[Small Medium Business]]></category>

		<guid isPermaLink="false">http://www.kinetiqbuzz.com/publicity_tips/?p=235</guid>
		<description><![CDATA[Communicating bad news to your employees and stakeholder is not only difficult but a nerve wrecking one. How you do it will affect you and your company&#8217;s reputation. Here&#8217;s an article that gives you tips on how to do it carefully and with empathy. It might be useful for those who have to make cut [...]


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		<slash:comments>1</slash:comments>
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