Hey there! this is Dean Shams, Principal Consultant at KinetiqBuzz PR.

Thanks for visiting this blog.

I have been running KinetiqBuzz PR in Singapore since 2004 and after working with many business owners, I have came to a conclusion that a lot of business owners and consultants in Singapore are still equating marketing with advertising and crazy promotions that just cuts into their profit margin.

They need to realise that publicity by advertisements is just not as effective as it used to be.There is just too much clutter in the advertising environment and consumers are not paying attention! It is always short-termed and has very little long term brand building effect. Unless you have deep marketing pockets.

I realised that they keep banking on advertising simply because they are not aware that publicity through Public Relations is more persuasive and more effective in getting customer loyalty. Not to mention that it is also more cost effective.

Target Audience

I set up this blogfor Small to Medium Sized Businesses and Consultants with the aim of giving them bite sized education on how to get media attention and build a strong reputation.

Just In Time Lessons: I always look into the current media for lessons that we can all learn on reputation management, publicity tactics and more…

Articles: When I come across articles that I find useful, I will post it here (with due recognition to the author).

Grammar police

Most of my blog posts are written off the cuff. So let me apologies for all grammatical errors that appear in the posts. Let’s focus on the message rather than listening to the English teachers in our heads.

Comments

Most importantly, leave me a comment – the good, the bad, your thoughts – all are welcomed.

Cheers!

Dean

You can contact me at dean(at)kinetiqbuzz(dot)com

Click here to go to Kinetiqbuzz PR website