So many business owners are slow to explore the amplifying power of Public Relations can have on their brands. And when they are ready to start, most naturally want their products/services or themselves featured in the media. But soon the story angles run out and they are left wondering how else can they get coverage.

First, you need to understand that PR is not just about yourself or your brand. It’s also about what your brand stands for. Being actively engaged in your community, supporting a cause or lobbying for community improvements gives new dimension to your brand that people will come to love.

Here is a great example from L’Oreal, the hair care brand, that even SME’s can learn from.

L’Oreal supported the fight against Aids while keeping its activities within the hair industry. Read the article as appeared in Straits Times, 1st Dec 2011.