This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn’t.

I believe public relations is more than just pitching to journalists. It consists also of event organization, issue management, media training, strategic planning and internal communication. For KinetiqBuzz, we have broaden it further to include relationship building, community building, online issues management, personal branding and more.

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