July 30th, 2009 
Dean 
Social media is about getting your stakeholders fully engaged with your brand or marketing message and encouraging them to spread the word about the products. However, companies are starting to actively get their stakeholders to help come up with marketing campaigns. Introducing to you “Viralsourcing”.
July 24th, 2009 Dean 
You have heard it before: If you want to stand out, you have to do something unique. True, but not always.
I came across this article in RainToday.com talking about how trying too hard to be unique in business and marketing can sometimes be a silly thing. Here are the salient points:
Posted in General, Just-In-Time lessons 
Tags: business owners, consultants, Marketing, unique 
Comments Off July 21st, 2009 Dean 
It has been proven once again that social media have the reach and power to launch new brands and create awareness. Newly opened Chinese restaurant Chinese Box recently jump into the social media bandwagon by launching it’s own Facebook page. (more…)
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