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Botak Jones did it again
December 14th, 2009 
Dean 
I was invited to Botak Jones‘ new lunch set menu food tasting session last Saturday (12 Dec 09). Didn’t know what to expect, so I went with an open mind. And boy, I was pleased, which inspired this post.
How does a Western food outlet situated at coffee shops get so much buzz when all other similar ones just wither away? The answer is easy when you know how Botak Jones does it. Read the rest of this entry »
Warning! Social Media Challenges Ahead
October 27th, 2009 Dean 
A recent survey by Proofpoint revealed that 8% of organizations in the US have fired their employees for their use of social media. One of the reasons for the firing was the sharing of sensitive information across multiple social networks. While the statistics isn’t surprising, it highlighted the upcoming challenges nearly every organization have to face in terms of people, technology and processes as social media fuel the ever changing landscape. Here are some of the challenges we believe businesses must start preparing for right now. If your competitors have not, you better be.
‘Something is Missing in Your Marketing’ FREE Workshop
October 17th, 2009 Dean Business owners know that no product or service can sell without marketing.
But many focus too much of their marketing efforts on the product/service and forget that they need to also market their credibility and build relationship with their customers.
Today, customers choose to do business with a brand not just because of quality of the product/service. They want brands and businesses to relate to them. They want to deal with brands that are authentic.
But as business owners, how can your brand be the one that customers like to deal with?
In this talk, you will learn:
- How you can incorporate elements of Public Relations and social media into your marketing plan to build your visibility and credibility for your brand.
- How to gain an edge over your competitors because your brand is able to engage the customers better.
This workshop will benefit:
- Business owners
- Consultants
Feel free to contact Rod @ 9154 1451 if you have any queries. To attend this FREE workshop, please confirm your registration through the form below.
Looking forward to seeing you there!
Thought Leadership – The Concept That Will Propel Your Business
October 2nd, 2009 Dean 
Thought leadership on a marketing blog? It may not sound relevant for your corporate blog but really, it’s more than what you can imagine. Thought leadership, as define by Wikipedia:
is a company or a person who person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.““person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
The truth is, thought leadership is an art of being the “go to” person (business) for a particular area of interest. Read the rest of this entry »
PR Books You Should Read For The Next Quarter
September 25th, 2009 Dean 
KinetiqBuzz have compiled a list of interesting PR books that we believe will rock the final quarter of 2009. From the traditional PR books to the new age ‘PR 2.0′, these books will surely bring all you need to know about public relations in the wired, rapid changing environment.
Does The Rise of Social Media Let Everyone Become a PR Agent?
September 16th, 2009 Dean 
This issue was brought up by my friend recently and I thought it is a good topic to discuss about. So does the rise of social media let everyone become their own PR agent? My opinion is that no, it doesn’t.
I believe public relations is more than just pitching to journalists. It consists also of event organization, issue management, media training, strategic planning and internal communication. For KinetiqBuzz, we have broaden it further to include relationship building, community building, online issues management, personal branding and more.
The worst MRT ad for 2009…
August 25th, 2009 Dean 
Someone at IAS Portfolio must be drunk when they approved this advertisement that can be seen in most MRT stations in Singapore.
When I first laid eyes on it, I thought, Nice layout, but for a book or flyer not for a billboard. You don’t have to be a marketing genius to know that hardly anyone will be so captivated by the artwork that he will stop read all the words plunked into one big paragraph and then smile and continue on his way into/out of the MRT station.
Seriously! Read the rest of this entry »
10 Ways PR Can Be As Powerful As Trusted Peers
August 24th, 2009 Dean 
If your reading was just restricted to social media, you might think that PR had no more role to play in the marketing arena, that the rise of ”trusted peers’ has so marginalized the communication professions that most agencies are now folding their tents and encouraging all their staff to learn a new trade. Read the rest of this entry »
3 Golden Rules For Hiring Social Media Candidates
August 20th, 2009 Dean 
Companies are starting to fill ‘new media’ or ‘social media’ positions in their company. However, they need to remember that social media technologies are secondary to meeting business and customer needs.
I have spoken to several people trying to hire ‘experts’ to develop strategies and manage their ongoing social programs for their brand as well as recruiters who said that they have a very hard time trying to hire the right candidates for the job. The common problem I realize in these conversations were: Candidates are wrongly positioning themselves. Therefore, I have put together 3 golden rules when it comes to hiring social media executives. Read the rest of this entry »
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